Can I run a remarketing ad through Microsoft Ads?

Hello 김도희/Dohui Kim,

Thank you for using our Microsoft Advertising Learn Q&A Platform!

Thanks so much for your question! Yes, you absolutely can run remarketing campaigns using Display Ads through Microsoft Advertising.

Display Ads are a powerful way to re-engage users who’ve previously interacted with your brand. Available in all Microsoft Advertising markets except the Bahamas, China, Egypt, Paraguay, and Venezuela, these ads let you showcase eye-catching, customized images across placements like banner, billboard, and half-page formats, giving you full creative control over how your brand appears.

Here’s how Display Ads work in remarketing:

• They’re part of Audience campaigns, which use Microsoft AI to show highly relevant ads to people who’ve demonstrated interest in your product or service - perfect for remarketing strategies.
• You can upload your own images or save time with AI-generated creatives that pull content from your final URL.
• To make the most of your campaign, you can connect Display Ads to third-party measurement tools and track performance insights - so you can optimize what’s working best.

For setup details and best practices, you can check out this helpful guide: Microsoft Ads Help

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here has helpful. If you have any additional questions, please do not hesitate to reach out to our support. I have also sent you a private message in case further support.

Dagmara | Microsoft Advertising Support Specialist | 800-518-5689