I purchased a Windows 10/11 digital license directly from the Microsoft Store using my Microsoft account. It activated successfully on my device, which was also logged in with the same account.
Later, I updated the BIOS (without changing any hardware), and suddenly Windows said it was no longer activated.
I ran the troubleshooter, which said: “We can’t find any devices linked to your Microsoft account.”
I reinstalled Windows completely, logged in again — still the same. I checked account.microsoft.com/devices — no device listed. But in Settings > Accounts, my Microsoft account is clearly logged in.
Microsoft support asked me to reinstall again, but that doesn’t fix the problem. The issue is not my system — the issue is that the digital license was never properly bound to my account, even though I followed all the right steps.
I must emphasize that I have already contacted Microsoft phone support once, and it did not solve anything. The agent simply remote-controlled my PC and repeated the same steps I had already tried. All of these automated tools failed to resolve the issue.
In the end, the agent told me that “reinstalling Windows solves 99% of activation problems”. I followed that advice and fully reinstalled Windows.
Now, the error code has changed from: “We detected a hardware change recently” to “We couldn't find a product key on this device.”
I don’t understand how the activation was lost. I purchased the digital license while the system was not activated, using my Microsoft account. As soon as the purchase was complete, Windows became activated.
So why wasn’t that license ever linked to my account, even though I was signed in and purchased it through the Microsoft Store? The license purchase still shows in my order history, but now it’s completely unusable.
I just want to use the license I paid for. Please let users bind devices properly or allow account-based recovery when this happens. This is incredibly frustrating and unfair to legitimate users.