Hi Team,
Thank you for contacting us regarding the performance with your account. I would encourage to call in for one of our support team member can assure there are no holds for review on the account.
I would like to start by having you look at the campaign budget and assure is on accelerated if set to Daily Budget. Any changes you make we recommend pause the campaign 1st.
Use Keywords in phrase to assure you are capturing every audience looking for or in relation to your product. Our System provides plural and singular as well as misspell keywords you do not have to repeat them.
In a similar vein to budget, but much more likely, you need to check that you have set a realistic bid price for traffic. Many people are just “dipping their toes” into the search engine marketing (SEM) space. Just because the minimum bid price is a few
pennies per click, it is entirely possible that your competitors have already worked out what the traffic is worth and have decided to pay substantially more for the traffic. Good quality adverts, with good historical click through rates (CTRs) are rewarded
by Microsoft, giving your advert more impressions, and clicks at a lower cost per click, but until you have a historical click through rate for a particular keyword that is mathematically meaningful, you might need to push the boat out for just a bit.
The Ad Preview tool is still under Beta and the information sometimes may vary. I usually recommend start with small group of keywords related to your product and optimize from there.
My advice would be to start with a bid price which is certainly likely to generate enough impressions at the start, then try to bring it down through quality text that generates good click-through rates.
Are my ads live? (microsoft.com)
If you have any additional question please contact us via Chat or call us at 1-800-518-5689.
Thanks
Priscilla A